July 9,
2002
Summary: Many
people in sales, marketing, or general management
roles are asked to provide forecasts. Here is a a
good way to get started, using an arithmetic
progression to creat a straight line forecast.

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Many people in sales, marketing, or general
management roles are asked to provide forecasts.
Not everyone has sophisticated analytical software
tools, or feels comfortable tackling the math.
Here is a real-life example of how you can use a
straight line (arithmetic progression) to create a
forecast with ease and confidence. Assume
management has said the company will grow at an 8%
rate this year. Last year your quota was $5M
dollars, so you can calculate that this year it
will be $5.4M. But how do you calculate the
individual months so that they add up to $5.4M,
and have a growth rate of 8%? An arithmetic
progression provides the answer.
EXAMPLE 1: Given: Sn =
$5,400,000, n = 12, y = 8%
Find: a1-a12.
Table 1
| a1 |
432,692 |
a5 |
445,280 |
a9 |
457,867 |
| a2 |
435,839 |
a6 |
448,427 |
a10 |
461,014 |
| a3 |
438,986 |
a7 |
451,573 |
a11 |
464,161 |
| a4 |
442,133 |
a8 |
454,720 |
a12 |
467,308 |
Table 1 shows the calculated values used in
Graph 1, which plots the results for each month
a1-a12. A spreadsheet can
facilitate some quick what
if's and can be built using the
following information. The equation for an
arithmetic progression is,
Sn=n/2[2a1+(n-1)d]. Where:
Sn is the sum of n terms, n is the
number of terms, a1 is the first term,
an is the nth term, d is the common
difference and y is the growth rate. Other useful
rearrangements of the original equation are:
a1 = 2Sn/[n(2+y)], d =
a1y/(n-1) and an =
a1+(n-1)d.
John L. Corbitt Corbitt
Communications Group John@TheCorbitts.com
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