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The TechTIP Library |
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| The library is a collection of books about business, especially high-tech, and Silicon Valley lore. | |||
Atlanta Authors |
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| Title | Author | ||
| Winning The Technology Talent War | Mary Ellen Brantley/Chris Coleman | ||
| About My Fathers Business | Regi Campbell | ||
| Customer Service at a Crossroads | Matt McConnell/Jon Anton | ||
| The Green Banana Papers | Chris Coleman | ||
| Think Outside the Inbox | David Cumming/Adam Blitzer | ||
| The 9 to 5 window | Os Hillman | ||
| Hope Is Not A Strategy | Rick Page | ||
| Seller's Edge | William Porter | ||
| Selling to the C-Suite | Nicholas Read/Stephen J. Bistritz | ||
| Growth Company Guide 2000 | Clinton Richardson | ||
| Focus: the future of your company depends on it | Al Ries | ||
| Bottom-Up Marketing | Al Ries/Jack Trout | ||
| Marketing Warfare | Al Ries/Jack Trout | ||
| The Fall of Advertising and the Rise of PR | Al Ries/Laura Ries | ||
| The Origin of Brands | Al Ries/Laura Ries | ||
| The Heart of Networking | Ricky Steele | ||
| How Do I Find A Job When The Economy Sucks?!! | Jim Stroud | ||
| The NAKED Salesperson | Renée Walkup/Sandra McKee | ||
| On the Firing Line | Gil Amelio | ||
| The Silverlake Project | Roy A. Bauer | ||
| High-Tech Ventures | C. Gordon Bell | ||
| Understand Your Management Style | Robert Benfari, Ph.D. | ||
| Supply Management | Keki R. Bhote | ||
| The One Minute Manager | Kenneth Blanchard | ||
| What Color is Your Parachute? | Richard N. Bolles | ||
| Solution Selling | Michael T. Bosworth | ||
| Résumés For Better Jobs | Lawrence D. Brennan | ||
| Gearing Up for the Fast Lane | Deborah S. Bright | ||
| High Impact Public Speaking | William T. Brooks | ||
| Handbook of Modern Marketing | Victor P. Buell | ||
| How To Get A Job in Atlanta - The Insider's Guide | Thomas M. Camden | ||
| Reengineering Management | James Champy | ||
| Reengineering The Corporation | James Champy | ||
| The Winning Performance | Donald K. Clifford, Jr. | ||
| Beyond Survival | Gerald Coffee | ||
| You Can Negotiate Anything | Herb Cohen | ||
| Built To Last | James C. Collins | ||
| Leadership - Strategies for Organizational Effectiveness | James A. Cribben | ||
| Quality Is Free - The Art of Making Quality Certain | Philip B. Crosby | ||
| Quality Without Tears, The Art of Hassle-Free Management | Philip B. Crosby | ||
| MANAGEMENT: Theory and Practice | Ernest Dale | ||
| Marketing High Technology: An Insider's View | William H. Davidow | ||
| Total Customer Service - The Ultimate Weapon | William H. Davidow | ||
| 2020 Vision | Bill Davidson | ||
| Human Relations at Work | Keith Davis | ||
| Corporate Cultures | Terrence E. Deal | ||
| Direct From Dell | Michael Dell | ||
| Elementary Price Theory | Peter C. Dooley | ||
| Management: Tasks, Responsibilities and Practices | Peter F. Drucker | ||
| Managing For Results | Peter F. Drucker | ||
| Résumés For Sales and Marketing | Marian G. Faux | ||
| Fire In The Valley | Paul Freiberger | ||
| Think Like A Manager | Roger Fritz | ||
| Sales Professional's Survival Guide | Gene Garofalo | ||
| Business Ethics | Thomas M. Garrett | ||
| Managing | Harold Geneen | ||
| Mastering Your way to the Top | Joe Girard | ||
| On Hiring | Robert Half | ||
| The New Alchemists | Dirk Hanson | ||
| Selling - A Behavioral Science Approach | Paul Hersey | ||
| The Making of Microsoft | Daniel Ichbiah | ||
| The One Minute Sales Person | Spencer Johnson | ||
| Who Moved My Cheese? | Spencer Johnson | ||
| A History of Managing for Quality | J.M. Juran | ||
| The Silicon Boys | David A. Kaplan | ||
| Start Up | Jerry Kaplan | ||
| Give & Take: Negotiating Strategies and Tactics | Chester L. Karrass | ||
| Negotiate to Close - How to Make More Successful Deals | Gary Karrass | ||
| Selling High Tech/High Ticket | John Katsaros | ||
| Going For It! - How to Succeed as an Entrepreneur | Victor Kiam | ||
| Live to Win: Achieving Success in Life and Business | Victor Kiam | ||
| Blue Magic - People, Power & Politics Behind The IBM PC | Ted Leonsis | ||
| Silicon Valley: Exploring the Communities Behind the Revolution | Dave Laws | ||
| Rites of Passage at $100,000+ | John Lucht | ||
| The Prince | Niccolo Machiavelli | ||
| Beware The Man Who Offers You His Shirt | Harvey B. Mackay | ||
| Dig Your Well Before You're Thirsty | Harvey B. Mackay | ||
| Sharkproof | Harvey B. Mackay | ||
| The Time Trap | R. Alec Mackenzie | ||
| How to Prepare and Present A Business Plan | Joseph R. Mancusco | ||
| A Commando's Principles of Winning | Richard Marcinko | ||
| Quest for the Best | Stanley Marcus | ||
| Ethics In Business | Thomas R. Masterson | ||
| Strategic Selling | Robert B. Miller | ||
| Dress For Success | John T. Molloy | ||
| Molloy's Live For Success | John T. Molloy | ||
| The Woman's Dress For Success Book | John T. Molloy | ||
| The Sales Compensation Handbook | John K. Moynahan | ||
| A Book of Five Rings | Miyamoto Mushashi | ||
| Megatrends | John Naisbitt | ||
| Re-inventing the Corporation | John Naisbitt | ||
| People: Managing Your Most Important Asset | Ralph Nichols/Leonard Stevens | ||
| Theory Z | William Ouchi | ||
| The HP way | David Packard | ||
| The Art of Japanese Management | Richard T. Pascale | ||
| The Power of Positive Thinking | Norman V. Peale | ||
| A Passion for Excellence | Thomas J. Peters | ||
| In Search of Excellence | Thomas J. Peters | ||
| Thriving On Chaos - Handbook for a Management Revolution | Thomas J. Peters | ||
| Executive Style | Judith Price | ||
| Making Mergers Work | Price Pritchett | ||
| The Business of Science | Simon Ramo | ||
| Million Dollar Habits | Robert Ringer | ||
| Winning Through Intimidation | Robert Ringer | ||
| No Excuses Management | T.J. Rodgers | ||
| The IBM Way | Buck Rogers | ||
| West of Eden - The End of Innocence at Apple Computer | Frank Rose | ||
| Systems of Ethics and Value Theory | William S. Sahakian | ||
| The Deming Route | William W. Scherkenbach | ||
| Odyssey: Pepsi to Apple... | John Sculley | ||
| Jack Welch and the GE Way | Robert Slater | ||
| The GE Way Fieldbook | Robert Slater | ||
| No-Nonsense Management - A General Managers Primer | Richard S. Sloma | ||
| ITT - The Management of Opportunity | Robert Sobel | ||
| Ethics For Executives | Samuel Southard | ||
| The Nordstrom Way | Robert Spector | ||
| Straight To The Top | Paul G. Stern | ||
| Advanced Email Marketing | Jim Sterne | ||
| PERSONNEL: The Human Problems of Management | George Strauss | ||
| Virtual Leadership and the ISO9000 Imperative | Tom Taormina | ||
| The Adaptive Corporation | Alvin Toffler | ||
| Further Up the Organization | Robert Townsend | ||
| Applied Reliability | David Trindade/Paul A. Tobias | ||
| The Visual Display of Quantitative Information | Edward R. Tufte | ||
| Envisioning Information | Edward R. Tufte | ||
| Visual Explanations | Edward R. Tufte | ||
| The Art of War | Sun Tzu | ||
| Hard Drive, Bill Gates & the Making of the Microsoft Empire | James Wallace/Jim Erickson | ||
| The Machine that Changed the World | James P. Womack | ||
| Secrets of Closing the Sale | Zig Ziglar | ||