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The TechTIP Library
The library is a collection of books about business, especially high-tech, and Silicon Valley lore.
   
Atlanta Authors
Title Author
Winning The Technology Talent War Mary Ellen Brantley/Chris Coleman
About My Fathers Business Regi Campbell
Customer Service at a Crossroads Matt McConnell/Jon Anton
The Green Banana Papers Chris Coleman
Think Outside the Inbox David Cumming/Adam Blitzer
The 9 to 5 window Os Hillman
Hope Is Not A Strategy Rick Page
Seller's Edge William Porter
Selling to the C-Suite Nicholas Read/Stephen J. Bistritz
Growth Company Guide 2000 Clinton Richardson
Focus: the future of your company depends on it Al Ries
Bottom-Up Marketing Al Ries/Jack Trout
Marketing Warfare Al Ries/Jack Trout
The Fall of Advertising and the Rise of PR Al Ries/Laura Ries
The Origin of Brands Al Ries/Laura Ries
The Heart of Networking Ricky Steele
How Do I Find A Job When The Economy Sucks?!! Jim Stroud
The NAKED Salesperson Renée Walkup/Sandra McKee
   
On the Firing Line Gil Amelio
The Silverlake Project Roy A. Bauer
High-Tech Ventures C. Gordon Bell
Understand Your Management Style Robert Benfari, Ph.D.
Supply Management Keki R. Bhote
The One Minute Manager Kenneth Blanchard
What Color is Your Parachute? Richard N. Bolles
Solution Selling Michael T. Bosworth
Résumés For Better Jobs Lawrence D. Brennan
Gearing Up for the Fast Lane Deborah S. Bright
High Impact Public Speaking William T. Brooks
Handbook of Modern Marketing Victor P. Buell
How To Get A Job in Atlanta - The Insider's Guide Thomas M. Camden
Reengineering Management James Champy
Reengineering The Corporation James Champy
The Winning Performance Donald K. Clifford, Jr.
Beyond Survival Gerald Coffee
You Can Negotiate Anything Herb Cohen
Built To Last James C. Collins
Leadership - Strategies for Organizational Effectiveness James A. Cribben
Quality Is Free - The Art of Making Quality Certain Philip B. Crosby
Quality Without Tears, The Art of Hassle-Free Management Philip B. Crosby
MANAGEMENT: Theory and Practice Ernest Dale
Marketing High Technology: An Insider's View William H. Davidow
Total Customer Service - The Ultimate Weapon William H. Davidow
2020 Vision Bill Davidson
Human Relations at Work Keith Davis
Corporate Cultures Terrence E. Deal
Direct From Dell Michael Dell
Elementary Price Theory Peter C. Dooley
Management: Tasks, Responsibilities and Practices Peter F. Drucker
Managing For Results Peter F. Drucker
Résumés For Sales and Marketing Marian G. Faux
Fire In The Valley Paul Freiberger
Think Like A Manager Roger Fritz
Sales Professional's Survival Guide Gene Garofalo
Business Ethics Thomas M. Garrett
Managing Harold Geneen
Mastering Your way to the Top Joe Girard
On Hiring Robert Half
The New Alchemists Dirk Hanson
Selling - A Behavioral Science Approach Paul Hersey
The Making of Microsoft Daniel Ichbiah
The One Minute Sales Person Spencer Johnson
Who Moved My Cheese? Spencer Johnson
A History of Managing for Quality J.M. Juran
The Silicon Boys David A. Kaplan
Start Up Jerry Kaplan
Give & Take: Negotiating Strategies and Tactics Chester L. Karrass
Negotiate to Close - How to Make More Successful Deals Gary Karrass
Selling High Tech/High Ticket John Katsaros
Going For It! - How to Succeed as an Entrepreneur Victor Kiam
Live to Win: Achieving Success in Life and Business Victor Kiam
Blue Magic - People, Power & Politics Behind The IBM PC Ted Leonsis
Silicon Valley: Exploring the Communities Behind the Revolution Dave Laws
Rites of Passage at $100,000+ John Lucht
The Prince Niccolo Machiavelli
Beware The Man Who Offers You His Shirt Harvey B. Mackay
Dig Your Well Before You're Thirsty Harvey B. Mackay
Sharkproof Harvey B. Mackay
The Time Trap R. Alec Mackenzie
How to Prepare and Present A Business Plan Joseph R. Mancusco
A Commando's Principles of Winning Richard Marcinko
Quest for the Best Stanley Marcus
Ethics In Business Thomas R. Masterson
Strategic Selling Robert B. Miller
Dress For Success John T. Molloy
Molloy's Live For Success John T. Molloy
The Woman's Dress For Success Book John T. Molloy
The Sales Compensation Handbook John K. Moynahan
A Book of Five Rings Miyamoto Mushashi
Megatrends John Naisbitt
Re-inventing the Corporation John Naisbitt
People: Managing Your Most Important Asset Ralph Nichols/Leonard Stevens
Theory Z William Ouchi
The HP way David Packard
The Art of Japanese Management Richard T. Pascale
The Power of Positive Thinking Norman V. Peale
A Passion for Excellence Thomas J. Peters
In Search of Excellence Thomas J. Peters
Thriving On Chaos - Handbook for a Management Revolution Thomas J. Peters
Executive Style Judith Price
Making Mergers Work Price Pritchett
The Business of Science Simon Ramo
Million Dollar Habits Robert Ringer
Winning Through Intimidation Robert Ringer
No Excuses Management T.J. Rodgers
The IBM Way Buck Rogers
West of Eden - The End of Innocence at Apple Computer Frank Rose
Systems of Ethics and Value Theory William S. Sahakian
The Deming Route William W. Scherkenbach
Odyssey: Pepsi to Apple... John Sculley
Jack Welch and the GE Way Robert Slater
The GE Way Fieldbook Robert Slater
No-Nonsense Management - A General Managers Primer Richard S. Sloma
ITT - The Management of Opportunity Robert Sobel
Ethics For Executives Samuel Southard
The Nordstrom Way Robert Spector
Straight To The Top Paul G. Stern
Advanced Email Marketing Jim Sterne
PERSONNEL: The Human Problems of Management George Strauss
Virtual Leadership and the ISO9000 Imperative Tom Taormina
The Adaptive Corporation Alvin Toffler
Further Up the Organization Robert Townsend
Applied Reliability David Trindade/Paul A. Tobias
The Visual Display of Quantitative Information Edward R. Tufte
Envisioning Information Edward R. Tufte
Visual Explanations Edward R. Tufte
The Art of War Sun Tzu
Hard Drive, Bill Gates & the Making of the Microsoft Empire James Wallace/Jim Erickson
The Machine that Changed the World James P. Womack
Secrets of Closing the Sale Zig Ziglar