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Triad Alignment
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| Corporate |
Sales |
Marketing |
| • Goals / Objectives |
• Generate Profitable Revenues |
• Product Roadmap |
| • Metrics / Measurements |
• Customer Engagement Model |
• Pricing Methodology |
| • Dashboard / Scorecard |
• Forecast Process |
• New Product Introduction (NPI) |
| • Compensation Plans |
• Pipeline / Funnel Management |
• Lead Generation / Qualification |
| • Department Budgets |
• Managing Channel Partners |
• Competitive Analysis - SWOT |
| • Pricing Policy |
• Assign Quota / Compensation |
• Advertising / Public Relations |
| • Long-Term Strategy |
• Contract Negotiations |
• Events / Trade Shows |
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